The time zones of your audience are one of the most important factors to consider. If they’re consistently getting more engagement than you, it might be worth considering posting at the same time. Take a look at when they’re posting and see if you can identify any patterns. When trying to determine the best time to post reels on Instagram, it’s important to consider your competitors.
With all of this in mind, experiment with different days and times to see what works best for you and your audience. If you are in a different time zone than your target audience, be sure to adjust your posting schedule accordingly. If you are posting creative or humorous content, you may do better on days when people are more likely to be in a good mood, such as Fridays or weekends.įinally, keep in mind that the best time to upload reels on Instagram may vary depending on your location. In addition, consider the type of content you are posting. If you are targeting a younger audience, for example, they may be more active during the week after school or work. However, some general tips can be followed to help you increase your chances of engagement.įirst and foremost, consider your audience and when they are most active on Instagram. There is no definitive answer when it comes to the best days of the week to post on Instagram Reels. If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but also you need to post at the correct times. This process then repeats, and ultimately, your post goes viral. As more people see your post, it increases the opportunity for further interactions, which in turn makes the content reach even more audiences. As people engage with your post algorithm, they will detect that people are interacting with your post, and deem it as good content. The more engagement you have, the better your post will do. Why are marketers so keen on knowing when to post reels on Instagram along with posts and stories? For engagement, of course. Key Factors While Choosing the Best Time to Post on Instagram Reason for Posting So, you should consider some factors that will help you determine your personal best time to post on Instagram. One way to improve engagement and increase the number of Instagram followers interested in your brand is to work with Australian (Instagram) influencers and Instagram content creators as part of your social media marketing strategy.12 Instagram schedulers so you never miss the scheduleĭiscover the top Instagram scheduling tools of 2023 to help you schedule all your posts at the right time.īut, these are general timings. Tech companies should schedule Instagram posts on Wednesday at 10 a.m.ĭriving Instagram engagement in Australia.The right time to post for Higher Education is Monday at 8 p.m.Healthcare companies have the most success posting on Tuesday at 1 p.m.Non-profit companies have entirely different times to drive Instagram engagement with their audience.Users are planning their sports viewing and entertainment for the weekend. Media companies have the most success posting to Instagram on Friday at 9 a.m.If you’re a retail business owner, it’s worth posting an eye-catching photo of your best-performing products to appeal to your target audience. If you narrow it down to B2C companies, good times to post are Saturdays at 11 a.m.Thursdays are the best day of the week to post. If you look at optimal times to post on Instagram in the global market, 5 a.m., 11 a.m., and 2–3 p.m.Engagement levels peak earliest on Sunday evening, possibly because people swap Instagram Reels and Instagram Stories for bedtime stories ahead of a new working week.Peak times for Instagram posts are between 8:00 p.m.Engagement begins to pick up while people are on their lunchbreak and climbs steadily throughout the afternoon and evening.The most consistent engagement occurs in the evenings, for all seven days of the week.Audience engagement is more likely to occur during off-work times because many people use Instagram when they’re relaxing.The peak time to reach your active follower audience is Monday evening, followed by mid-week evenings on Tuesday, Wednesday and Thursday.The worst time to post on Instagram in Australia is at 10:00 a.m.The least favourable times to post in Australia are mid-mornings.What are important Instagram posting insights for Australia?
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