One promised him it would “never happen.”īut as of the 2021-22 television season, Wolf has gotten his wish. More than one regime of NBC executives resisted his full-throated advocacy for such scheduling.
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Long before Netflix shook up TV-watching conventions, Wolf preached the virtue of having his shows feed off one another by airing in clusters (or “stacks,” in TV jargon) and occasionally employing crossover storytelling. Universal Television-based Wolf Entertainment has filled three nights of primetime across two networks with blocs of scripted dramas from the “Law & Order,” “One Chicago” and “ FBI” constellations. He took advantage of an industry in transition to bulldoze past obstacles to creating the linear TV version of both a binge-watch and an intricate narrative metaverse. Wolf, who changed primetime in the 1990s with “Law & Order,” has blazed trails, a generation later, for a markedly different era of entertainment. I don’t think anybody’s ever gonna catch us. “This company has produced and has clear ownership in the longest-running dramas in the history of television. “It’s very comforting to know absolutely what the legacy will be into the future,” he says. Indeed, while no one in Hollywood was paying attention, Wolf quietly reshaped the network television business to his own liking.
Wolf Entertainment’s production feat has come into sharper focus now that there’s a season’s worth of ratings data to peruse. Dick Wolf makes shows that people love and love to talk about.”
The real value of any show is ultimately its relationship with an audience. But the priority is telling stories that move an audience. get so focused on shows that get a ton of Emmy nominations. “Wherever I go in the country, wherever I go in the world, people reference Dick Wolf shows,” Berlanti says. Moreover, the shows have incredible reach beyond the chattering classes. Wolf’s long run and the strength of the organization he’s built have earned him the respect of fellow TV super producer Greg Berlanti. Spoiler alert: The miracle happened right on cue, just as the television industry prepared to gather this week in New York for the first traditional upfronts week since the television landscape was upended by the arrival of Disney+, HBO Max, Apple TV+ and others. “The bigger miracle will be getting all nine of them renewed.”
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“The biggest miracle was getting nine broadcast series scheduled,” Wolf says in our mid-April conversation. If NBC could pull the plug on “Law & Order” just as it was poised to elbow past “Gunsmoke” as TV’s longest-running drama, then anything can happen. Still, he presumes nothing when it comes to business.Īs his company approaches the end of a milestone season of delivering multiple drama series at an unprecedented scale, Wolf is not ready to declare that all his active series will be renewed for another year. Nor does he hide his glee at finally seeing “Law & Order” return for Season 21 on NBC earlier this year. It shouldn’t have gone off the air when it did,” he assures. Wolf doesn’t hide his lingering anger at a decision he still finds short-sighted: “It was a political cancellation.
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